Battle of the Atlantic Notes

Battle of the Atlantic The Battle of the Atlantic played a very significant part in World War Two. In World War Two, after the escape atDunkirk and the inspiration of the Battle of Britain, the Battle of the Atlantic was Britain's next nightmare. The Battle of the Atlantic was â€Å"the only thing that ever frightened me. † Winston Churchill. As an island Britain needed to bring in a vast amount of food and military equipment to survive the war. The German submarine force (U-boats) severely damaged our ability to survive the war – hence Churchill’s quote above when he feared we would be starved out of the war.A great deal of our raw materials came from America and therefore had to cross the Atlantic. In normal times this journey could be hazardous because of the weather but in the war the German submarines lead by Admiral Raeder proved a very real threat. Nazi Germany estimated that they needed to sink 150 merchant ships each month to starve us out. German submar ines hunted in what were called wolf-packs. British supply ships crossed in convoys and the ships that brought in our food etc. ere slow and they could barely protect themselves. After leaving America they were reasonably safe while in American water and they were also more safe when they approached British waters as we could give the ships fighter plane cover. It was in the mid-Atlantic that we were at our most vulnerable and where to start with the U-boats could run riot. The Battle of the Atlantic was the longest battle in World War 2, which was fought in period from 1939 until the german defeat in 1945.It started in first days of war in 1939 when allied forces decleared naval blockad to Germany, immediately Germany launched counter attack. Struggles have led the greatest intensity from mid-1940 through to the end of 1943. At first in the fighting participated German Navy ( Kriegsmarine ) and German air forces ( Luftwaffe )that attacked Allied merchant ships and convoys. These co nvoys, which was often traveling from North America to Britain and the Soviet Union, they initially were protected by the British and Canadian navies and air forces.At the end of 1941 U. S. air and naval forces joined defense of the convoys. In June, 1940. Italian Royal Navy( Regia Marina )joined this fight on the German side. United Kingdom was higly dependent on imported goods, they need more than a million of tons of a various materials per week to be able to deffend against German attacks. The Battle of the Atlantic was war for materials and supply routes, Allies struggled to protect supply routes that provides Britain with goods that were required for making all kind of defenses against German air attacks.The Battle of the Atlantic started at first day of war and lasted for six years. There was more than 1000 single-ship encounters and approximately 100 convoy fights, this battle involved thousands of ships and were fought on more than thousands of square miles of ocean. The ul timate outcome of the battle was the Allied victory and the defeat of Germany,both sides have suffered great losses, Germany lost 783 U-boats and about 28 000 sailors, as well they managed to destroy 3 500 merchant ships and 175 allied warships and about 30 000 allied sailors. War lasted from 3 September 1939 – 8 May 1945 (5 years, 8 months and 5 days) †¢Because Britain was an Island it relied heavily on imported goods †¢The Nazis saw this and looked to attack and destroy and ships going into Britain †¢Without supplies Britain would lose the war- Mission of Nazis †¢The Nazi boats would attack in â€Å"wolf packs† (the U-boats attacked in large ‘wolf-packs’ – when a U-boat came across a convoy, it would radio its position to a number of other submarines, which would close in on the convoy.Then they would wait until nightfall and make surface attacks in numbers. On 18 October 1940, a pack of 6 Nazi U-boats attacked slow convoy SCâ €“7, sinking 15 ships in 6 hours. Next day, reinforced by three more U-boats, the pack attacked the 49-ship convoy HX-79, sinking 12 ships in one night) †¢The USA tried to help Britain. In August 1940 the US gave Britain 50 destroyers in exchange for Atlantic naval bases †¢The name â€Å"Battle of the Atlantic† was coined by Winston Churchill in February 1941.It has been called the â€Å"longest, largest, and most complex† naval battle in history. †¢The situation changed constantly, with one side or the other gaining advantage, as new weapons, tactics, counter-measures, and equipment were developed by both sides. The Allies gradually gained the upper hand, overcoming German surface raiders by the end of 1942 (withdrawn on Hitler's orders) and defeating the U-boats by mid-1943, though losses to U-boats continued to war's end. Allies won because Eight things helped the Allies to stop the U-boat menace. . The work of the British codebreakers at Bletchle y Park in deciphering the German Enigma code was vital in giving the Allied navies the edge in the Battle of the Atlantic. In February 1942, however, the German code was improved, resulting in ‘the Drumbeat crisis’ when shipping losses were their greatest – until March 1943, when the German code was again broken. 2. Sonar had been invented before World War I, but after 1942 the US Navy Department developed ‘console sonar’ which could plot accurate bearings using an echo ‘ping’.Training of sonar operators was also improved. 3. Radar was improved so that U-boats could even be detected in bad weather. 4. The British developed HF/DF (‘huff-duff’), whereby U-boats’ positions could be worked out from their radio transmissions. 5. Six aircraft carriers were sent to patrol the Atlantic, and this extended air cover to the whole route convoys took. 6. Air depth-bombs were developed so that planes could attack U-boats under the water. 7.Weapons called Hedgehog and Squid were developed which allowed attack ships to catapult depth-charges up to 300 yards in front of the ship. 8. The Allies set up hunter-killer groups of ships, including one aircraft carrier with a number of destroyer escorts, to hunt down and sink U-boats. Book Info â€Å"The Battle of the Atlantic† by Andrew Williams Quotes from book- â€Å"The U-Boat’s chief weapon was a surprise; the undetected rush of a high-explosive torpedo† – Boats weren’t prepared for this new technology of underwater torpedoes.This made U-Boats very effective. â€Å"Before sailing, all U-Boats had been issued with strict orders to operate within the Prize Rules, the international agreements governing the conduct of war at sea. Merchant ships were to be stopped and searched; if found to be carrying enemy cargo they could be sunk, but only after the crew had been safely into the lifeboats† – Again Submarines were really new, and they couldn’t go by the rules that all the other ships had (Prize Rules), they could blow up a ship with people still inside.

Culture and cultural differences Essay

â€Å"Motivation is an incentive, inducement, or motive, especially for an act† (Morris 1970) There are many ways which influence the motivation levels of an adult person to do a particular task. One of the most important factors is Culture, which is an intrinsic part of a human being. The term culture is best understood when cross-cultural people join to due to some reason, to form a group. While interacting with such a group for motivation, the main idea is to create a sense of belonging. People, who find their niche place in a group, are much more eager to perform tasks to the best of their abilities. The second most important idea for motivation is to create an environment to do work. The reasons for working vary for people from country to country – In China the work motivation is moral obligation, while in Japan it is trust and in Western societies it is incentives. All these factors should be taken care while motivating a cross-cultural group for working. One should always remember that, in the end all these people are doing the same for albeit for different reasons. What do you believe should be your primary concern when trying to motivate across cultural boundaries? Remember to justify your response. People from various cultures take incentives in a different way. People belonging to Asian countries like Japan, lay more stress on the acknowledgement of the work done, than on any material perks they might be able to earn. In contrast, people from many of the service based western countries like US think of incentives, as something which is to be won. And finally there are some people who might be from poor countries like Vietnam, where the perks mean additional money, the more they work the more they earn. Making all these people motivated with an inspirational talk, no matter how good the perks might be, is the most important factor of all. This is because, dissatisfied people might easily think on the lines of regional bias and try to de-motivate other people. A balanced talk which is aimed to effectively motivate the set of people, by seemingly addressing to the individual cultural sects of the group, hence requires the maximum talent and guile on the part of the motivating person. References LaMonica L, â€Å"The Relationship Between Culture and Learner Motivation and Implications for Trainingâ€Å", 17th July 2001, http://www. geocities. com/llamonica/culture. html

History of Colombia

History of Colombia Colombia was inhabited by indigenous societies during what was known as the pre-Columbian period (â€Å"Background Note: Colombia,† 2012). These indigenous societies consisted of hunters and nomadic farmers, as well as the Chibchas (â€Å"Background Note: Colombia,† 2012). The Chibchas are known to be one of the most developed indigenous groups in all of South America (â€Å"Background Note: Colombia,† 2012). Santa Marta was founded in 1525, which was the first permanent Spanish settlement (â€Å"Background Note: Colombia,† 2012).Santa Fe de Bogota was founded in 1538, and in 1717 it became the capital of the Viceroyalty of New Granada (â€Å"Background Note: Colombia,† 2012). The capital of New Granada is what is now Colombia, Venezuela, Ecuador, and Panama (â€Å"Background Note: Colombia,† 2012). In 1808 Napoleon made his brother the new king of Spain and people in the Spanish colonies were not happy with it (Lambert, 2 011). Citizens of Bogota created the first representative council against Spanish authority on July 20, 1810 (â€Å"Background Note: Colombia,† 2012). In 1813 they got complete independence from Spain (â€Å"Background Note: Colombia,† 2012).In 1819 Simon Bolivar defeated the Spanish in the war of Boyaca (Lambert, 2011). In 1819 the Republic of Greater Colombia was created and it included everything of the previous Viceroyalty of New Granada (â€Å"Background Note: Colombia,† 2012). Simon Bolivar was the first president and Francisco de Paula Santander was elected as vice president (â€Å"Background Note: Colombia,† 2012). The creation of the two main political parties, Liberal and Conservative, were led by conflicts going on between the followers of Bolivar and Santander (â€Å"Background Note: Colombia,† 2012).Bolivar's supporters formed the Conservative Party, and Santander's followers created the Liberal party (â€Å"Background Note: Colombia, † 2012). Colombia's history is known to be filled with violent conflict (â€Å"Background Note: Colombia,† 2012). Two civil wars were the cause of rivalry between the Conservative and Liberal parties: The War of a Thousand Days which took place from 1899 to 1903 and killed about 100,000 people, and â€Å"La Violencia† (the Violence) which took place from 1946 to 1957 and caused about 300,000 deaths (â€Å"Background Note: Colombia,† 2012).From the 1960s to 1980s the guerillas and cocaine production in Colombia started to increase (Lambert, 2011). The drug trade also caused a lot of violence (Lambert, 2011). However, at the start of the 21st century the situation in Colombia had improved after suffering a great depression in the 1980s (Lambert, 2011). Violence in Colombia also decreased after 2002 (Lambert, 2011). Works Cited Lambert, Tim. â€Å"Brief History of Colombia. † Local Histories. 2011. Web. 18 Apr 2012. United States. U. S. Department of S tate. Background Note: Colombia. 2012. Web. ;http://www. state. gov/r/pa/ei/bgn/35754. htm;.

College education Essay Example | Topics and Well Written Essays - 500 words

College education - Essay Example There is justification to have the taxes used for the benefit of the state dwellers and it should not be seen as a burden. I believe that if the students have the means to pay for tuition, then they should pay for it and it is their responsibility. If in the event the students do not have the means to pay for tuition, it is the responsibility of the state to pay for the tuition fees of those in need so that they are able to pursue a higher education degree. The difference of in and out-of-state tuition is appropriate because the out-of-state students, in general, will be living in the state while they go to school. Meanwhile students that live in Texas and are residents, in general, will stay to continue living in the state. Upon graduation, the students that stay will become taxpayers with full time jobs, if they have not already become taxpayers. Generally speaking, the majority of the students receive some kind of financial assistance (loans, grants, and scholarships) to pursue a higher education degree. Since this is the case, this would mean that if students do not receive financial assistance, they would not be able to continue their higher education degree. In most cases, these students are first generation college students. Everyone should be entitled to a college education. If public education is available for all students, then why leave them without a college education because they are not able to pay? If financial support is available (meals at school, transportation, books, tuition) for students from kindergarten up till high school graduation, we should continue to help them so that they may fulfill their goal and objectives in obtaining a higher education degree. Let us live in a state where we are able to continue helping those in need. Let those that have more, continue to help those in need. Let us continue a state where education is free of charge since the beginning till the

The Principles of Economics Applied in Real Life Essay

The Principles of Economics Applied in Real Life - Essay Example One of the latest major layoffs occurred at GM which let go of over 20,000 employees as the company filed bankruptcy. The severe job loss has implication at the micro and macro economic level. Since less people are working in America it means that the amount of money in circulation in the economy is lower. When there is less money moving around there are many symptoms that occurred as consequence of such an economic environment. Business activity lowers because the demand for goods from consumer diminishes due to their ability to afford the goods and services they used to purchase when they were employed. Auto manufacturers such as GM, Chrysler, and Ford are impacted as their overall levels of production supply goes down since there are not as many potential customers in the marketplace that can afford to purchase a new vehicle. The government is affected by the rising unemployment. Suddenly the demand for governmental programs and assistance goes up as more people become unemployment. The amount of participants of programs such as unemployment benefits, welfare, and student scholarship programs goes up. Many unemployed persons choose to back to school in order to keep these occupied and achieve professional development while they wait for the economy to begin producing once again so they can become a part of the workforce once again. During these harsh economic times some industries actually benefit and the demand for there products and services goes up. An example is the fast food industry and other cheap food establishments. People can not afford to eat at luxury restaurants, thus they meet their needs to go out and take family out to eat by going to neighborhood food stands and other lower price establishments. The recession which according to economic experts started in December of 2007 has costs the United States a total of 6 million jobs. If we assume that on the average these jobs

How Philosophy is Important for Undergraduate Student Essay

How Philosophy is Important for Undergraduate Student - Essay Example I use the term ‘science’ broadly here as rational and empirical investigation,† (Pigliucci n.d.). Reason is important and philosophy cannot provide concrete answers. Objection 2: Philosophy does not matter that much today as Stephen Hawking said, â€Å"Philosophy is dead. Philosophers have not kept up with modern developments in science. Particularly physics† (Warman 2011). Nowadays technological advancement prove to assist the advancement in the realm of physical science overtaking the development of philosophy as the latter cannot prove the exact answers to questions. On the contrary, Philosophy is stated, â€Å"Defining and explaining philosophy is no easy task — the very nature of the subject seems to defy description. The problem is that philosophy, in one way or another, ends up touching upon nearly every aspect of human life. Philosophy has something to say when it comes to science, art, religion, politics, medicine, and a host of other topics ,† (About.com n.d.). In all aspects, philosophy is the very core or basic step. I answer that, Philosophy is important due to the following reasons: All people align their everyday lives to the concept of reality that their beliefs tend to explain as they make use of metaphysical theory, ethical theory and moral theory. They need both metaphysical and moral concepts since they have the freewill and not instincts. They have the capacity to make decisions. They can also prove that throughout history human behavior and the ideas tend to explain their experiences have certain flaws. The correction is done through enough understanding of people about themselves and their surroundings by inquiring and garnering answers for philosophical and scientific questions. Curiosity is part of being a human as he tends to explore and learn about himself and the things around him. Philosophy also includes the rejection on the subjects of philosophy itself and science as they are all philosophic al in nature. They are better than doing nothing about the pursuit for knowledge. Philosophy also encompasses the ideas made by people that are subjected to conflicts toward creation of art or science (Maartensz n.d.). Reply to Objection 1: Science cannot explain the following: the existential truth like a person is not just a container of a brain and is being controlled. The moral truth also cannot be proven by science such as rape being right or wrong. Even the so-called logical truth science may have some problems to prove it like the quote Science is the only way to really know truth. No scientific test can prove the validity of such claim as it requires logic itself. Another thing is historical truth such as the winning of Barack Obama in the 2008 elections as scientific test must be repeatable and historical truth cannot be duplicated. Lastly, experiential truth cannot be verified by science such as the love of a spouse (Hewer n.d.). Reply to Objection 2: Philosophy is not dea d because science still exists. Science cannot exist without philosophy. Science has always been part of philosophy as both of them seek evidences, causations, theory creation, and hypothesis-testing as all of them are done to verify the ideas. Scientists must not ignore the philosophers as the former may fall on to fallacies (Norris 2011). How is it different from other subject areas? Objection 1:

Nano- and Micro-Technology Essay Example | Topics and Well Written Essays - 1000 words

Nano- and Micro-Technology - Essay Example The term nanotechnology was used by N. Taniguchi of the University of Tokyo in 1974, at micrometer scale (Slator, 2002). Well, it's been more than five decades since Richard Feynman talked about the Nano components around us and we are into 21st century. Though the use of nano-components has not come to our daily usage, but the way the scientific community is working hard, it appears quite realistic in times to come. The microscopic technological developments on the nanometer scale of 0.1 to 100 nm seems to be going ahead with decent pace. Hocken et al. (2008) define nanotechnology as "the study, development and processing of materials, devices, and systems in which structure on a dimension of less than 100 nm is essential to obtain the required functional performance." Subsequent studies have indicated that when materials are reduced to nano-scale, they start exhibiting different types of properties, as compared to their performances in macro form. This proves that nano-structures can prove helpful in enabling unique applications. The traditional top-down approach in micro-fabrication process implies that we break or cut bigger materials into smaller components. In this approach we fabricate nano-objects from a larger parent entity with the help of lithographic patterning techniques. The top-down approach uses the traditional workshop or micro-fabrication methods with externally-controlled tools1. Richard Feynman, while suggesting that 'there's plenty of room at the bottom', said, "We can arrange the atoms the way we want . . . the very atom. . . all the way down!" At that time he could clearly visualise the top-down approach. The nano-fabrication technologies like photolithography, nanomolding, dip-pen lithography and nanofluidics are some examples of top-down approach. The top down approach has been used for fabricating tissue engineering scaffolds by controlling the pore geometry, size, distribution and spatial geometry2. On the other hand the bottom up approach indicates that we assemble smaller objects and build a larger useful entity. This technique uses the molecular self assembly chemical process. In this case nanomaterials or structures are fabricated from the build-up of atoms or molecules in a controlled manner that is regulated by thermodynamic means such as self-assembly3. In order to come out with quality fabrication in the bottom up approach, shaping of the nano-object and extremely precise, nanometer-scale control in positioning the object is of vital importance (Berger, 2009). Whatever might be the approach in fabricating the nano-structures, it involves precise control and manipulation of atomic particles and molecules. Fig-1 depicts the difference between top-down and bottom up approaches. Nanotechnology holds great potential in creating new materials and devices with applications in diverse fields like medicine, energy production, consumer electronics etc. In medicines it can be used in diagnostics, prevention as well as treatment. Some important

History Discussion Research Paper Example | Topics and Well Written Essays - 500 words - 6

History Discussion - Research Paper Example The passage of Missouri compromise was very important in that it was the first attempt to get a solution to the matter concerning slavery. But, it is also significant to note that it did not remove the underlying problems. There still existed free and slave States and the divisions over slavery would take years and bloody outbreak of civil war to resolve the issue. The Missouri Compromise in 1820 was engineered to allow Missouri to become a slave State while Maine on the other side a Free State. In this manner, the number of Slave and Free States in America would in turn become equal leading to a balanced share of power in Congress without any State or region benefiting at the expense of the other. The most significant aspect of the Missouri compromise was that there was an agreement that no State or territory to the North of Missouri Southern Border could accept to enter the Union as State that accepted slavery (Burgan 44). This part of compromise eventually stopped slavery from spreading to the rest of Louisiana Purchase. The Northern States strongly opposed slavery while the Southern States were in favor of it. Expansion of slavery in the U.S would imply that there would be an increase in territorial population and space. This at the end would mean that the Southern States had more power or increased power in the House. In addition, the Southern States had less black population as compared to the Northern States. The U.S House had three fifth of black population while the rest was white population. Therefore, approval of Missouri as a slave Sate would imply that there would be increased Southern representation in the House thus making the Northern States insecure. In addition, the Missouri compromise of 1820 made the congress to reach a compromise over slavery issue in that it reached its first compromise on how to regulate slavery in new States and Territories. While the

HR Management Essay Example | Topics and Well Written Essays - 1500 words

HR Management - Essay Example As such, this concept is beneficial to the organization in terms of accurately identifying the interests that need to be addressed and give the direction and assistance needed from HR towards improving the value and image of the organization. The successful implementation of policies and procedures of any organization depends on the organization’s ability to adhere to standards and regulations imposed by government agencies and other relevant institutions that govern its operations. For HR, since the department is tasked with administering the responsibilities of various employees, it is expected to adhere to various regulatory issues and laws from the Department of Labor and compliance to OSHA requirements. This is valuable in terms of adhering to legal, moral and ethical standards expected from the profession and as expected by various stakeholders. The organization’s compliance to these regulatory requirements are crucial in ensuring smooth implementation of policies, procedures and strategies towards the accomplishment of goals. Workforce demographics indicate the relevant information pertinent to the employees’ background: age, educational background, gender, previous work experiences, status, skills and competencies, among others. A comprehensive and updated collection of this particular information in an organization’s HR database is needed to identify strategies that would influence and affect other decisions regarding staffing, maintenance and development of personnel. This concept is therefore important to business practitioners to determine current information in the workforce that could potentially impact present and future strategies. As revealed, â€Å"keeping one customer is more profitable than attracting a new customer† (Ppt 2 Herbold, Almansori, Aldaeri 10). It is therefore in the best interest of the organization and of HR practitioners to focus on enhancing customer service to accurately identify their needs

Application essay Example | Topics and Well Written Essays - 250 words - 3

Application - Essay Example Similarly, the college has a well-versed faculty, with long time experience both in the profession and in the classroom. The faculty ensures that the students channeled out are ready to face the challenges of the market. With innovative technology, modern classrooms, and friendly staff, I believe the college has the best future for me. My personal interest in the pharmaceutical field is rooted in my desire to leave a mark for the improvement of others health. During high school, I was party to the school’s first aid team, and it is where my interest in the profession grew. I have had the prerogative of fostering my interest by attending various community health seminars, giving me an advantage in the profession. I prefer to pursue a career that provides my life with both meaning and satisfaction. My pursuit of excellence has always been realized academically. In thus profess to continue to challenge my persona with the rigorous pharmacy program at the college of pharmacy and pharmaceutical sciences of nova

Adam Revo Relaunch Essay Example for Free

Adam Revo Relaunch Essay First of all we would like to Thank ALMIGHTY, Who is the source of all our knowledge and wisdom. Then we would particularly like to thank our respected instructor Mr. Yasir Ali Somro for providing us the opportunity to look into various aspects of Marketing. His teaching is very informative and beneficial for us in future. He has been very helpful to us in making the project and in gaining further knowledge. Then thanks to our Parents, Friends and Colleagues in making of this project. Moreover we are thankful to all our group members who have coordinated and cooperated in the making of this report. 1. Company Description The group was initiated by Sir Adamjee Haji Dawood (1880-1948) who also played a vibrant role in the birth of the state of Pakistan by acting as a financial advisor and supporter to Quaid-e-Azam Mohomed Ali Jinnah-the founding father of Pakistan. Sir Adamjees role as advisor gave birth to various economic institutions; the Muslim Commercial Bank (MCB), Orient Airways, and the Morning Star newspaper. These were primarily established at the behest of Quaid-e-Azam Mohomed Ali Jinnah to win support of Muslims of Pakistan and facilitate them in migration to Pakistan during the partition of India in August 1947. Adam Motor Co., an assembler of Chinese SUVs and pickup trucks in Pakistan introduced an indigenous automobile Called the Revo. It is a 3576 mm long hatchback, powered by either a 800 cc or a 1051 cc petrol engine, sourced from Wuling in China. Otherwise the car is built from local parts. Adam Revo was a city car made by the now defunct Adam Motor Company of Pakistan. It was the first car to be designed assembled in Pakistan. The Revo is being assembled at a plant in Karachi owned by Adam Motors. And the engine and transmission systems have come from China. The company plans to make 5,000units a year 2. Reasons of failure There are some main causes of failure of this project: Political As world is a global village now so foreign brands are easily available in the market. People tend to prefer foreign companies over local companies. If you want to grow your local automotive industry then one must first give tax leverage to this industry to protect their companies or else foreign companies would run the domestic country down to nothing. Lack of Government support Former Prime Minister Shaukat Aziz inaugurated Revo’s plant in 2003, Aziz promised Feroz Khan, the maker of Revo, to buy his car for the government as it was the cheapest in the country. Feroz Khan did produce suffice to cater the needs of Government who decided to buy Adam Revo instead of Mehran. The government could have easily bought 5,000-10,000 cars a year but it never fulfilled its promise and that was one of the major reasons why the project collapsed. Lack of funds Due to interest of Prime Minister, Feroz Khan produces enough to carter the Government. When Government never fulfilled its promise, debt pilled up then company had to go bankrupt. There weren’t enough funds left to rejuvenate this company and to pay off its debt. Road grip of tires Tires used were of cheap quality, bumps and surface imperfections in the road results in inevitably reduced grip on the road which leads to a harsh ride. Speed-o-Meter People didn’t like cheap Speed-o-Meter of Adam Revo, which reminds drivers of 19s car. Now days where stylish cars are easily available, people didn’t like buying car which gives them the feel of driving any vintage car so they pay extra just to have car with a bit of pizzas by paying 45-75000 extra. Lower Quality of interior plastic The car wasn’t good enough. The cheap plastic interior and hideous looks were not up to the expectations of the potential buyers of car, who rather preferred a used car than an Adam Revo. No Promotions/Advertising/Marketing plan Effective way of selling your product is to advertise it through Ads, Campaign and promotions. Adam Revo didn’t do its advertising its product; therefore only small part of the total population was aware of Adam Revo, rest still get baffled when asked about Pakistan’s first car Revo. People weren’t aware of Adam Revo how could it have earned profit. 3. Strategic Focus and plan Mission/Vision Adam Motor Company’s mission is to introduce vehicles with maximum indigenization, to price our vehicles most competitively with reliable quality, to realize highest customer satisfaction through 3S facilities, to export and to be a responsible corporate citizen. Goals Pakistani car industry to reach greater heights and eventually compete with larger car companies, within Pakistan and internationally. Core Competency and Sustainable Competitive Advantage Adam Motors believe that given the right environment and training, their people can be the best in the world. They believe that all their products must contain high indigenization, reliable quality and excellent after sale service Ansoff Matrix Market Penetration: Adam Motors will first try to capture market share by penetrating into market using Market-Penetration Strategy and to compete from well settled companies  like SUZUKI, HONDA, TOYOTA, and CHEVERLOTE excreta. These companies are already offering good cars and have established there names in Automobile industry. To penetrate into market Adam has its advantage of low price. Its biggest competitor is Mehran (cash cow for SUZUKI) in 800cc. Adam still has 70 to 80000 price difference from it. This strategy is appropriate for Adam Motors as there is a demand and the customers are looking for bargains. Adam Revo has an affordable price which can penetrate deep into the market for middle class people. After company increase its market share company can go for Product development strategy while developing new product for potential interest to its current markets. Once company establishes its reputation it can offer a new product in a new market by using diversification strategy. Porter Generic Strategies Cost Leadership When it comes to market Revo, Overall cost leadership Strategy is appropriate for Adam Motors to gain market. Adam Motors is considered to be lowest cost producer within industry. And there advantage over Mehran makes is highly affordable for the middle class people and giving company a competitive advantage over other automobile companies. 4. Situation Analysis SWOT Analysis Strength: The only Pakistani manufacturer: The plant can produce up to 7000-10000 cars per year. Adam Revo, Pakistan’s first automobile manufacturing industry having largest manufacturing facilities with an annual production capacity of 70,000 – 10,000 vehicles. The vehicles produced include cars, small vans, Pickups and Cargo vans. With proper management and effective marketing Adam Motor’s Revo can manufacture suffice to carter the demand and can hold more than 50% of Market Share. Low priced car. Adam Motor’s Revo biggest strength is its low price 70,000 to 85,000 cheaper  than Suzuki’s Mehran which makes this car highly affordable. With Government intervention this company can cater enough of the population. Excellence in installation of CNG kits Adam Motors have an enormous experience in the field of CNG/LPG. CNG kits installed in Adam Motors cars make it fuel efficient car with globally acclaimed CNG components installed. Impeccable increase in petrol prices is making implausible for middle class people to afford the overhauling cost of the car. Providing CNG kits will raise the bar for the industry to new greater heights. Weakness: Poor after sale service. After sales services is considered to be and integral part of customer services and a key determinant of customer satisfaction; while this may seem obvious but it’s not often done. Unfortunately, lack of emphasis on after sales services was observed, due to lack of resources and improper after sales services planning. Low Resale Value Revo was the Pakistan’s first car to make out to roads and had to face criticism. As a first company the quality of car and its parts used were not as good as it should have been which cause its unpopularity and its image had to taste dust therefore, when it comes to resale value the owner easily can lose 70,000 or more on selling. Pakistani buyers are cautious buyers who give the vehicle’s resale more importance. Competing in Pakistan only Growing up among some of the world’s biggest company like Honda, Suzuki, and Toyota is really hard job to do. With competitor having better resources, better research facilities and established brand name, it gets hard to compete. Low consumer awareness Since advertising and promotion directly relates to consumer awareness. One of the main reasons Revo didn’t survived was people weren’t aware of the  Revo. Advertising and promotion are useful factors in creating awareness among the consumer. Unfortunately Adam Motors didn’t indulge themselves in of the marketing. Lack of advanced technology. Advanced technology is competitive advantage. Unfortunately Adam Motors don’t posses modern technology which surely is Adam Motors biggest weakness. Adam Motors is competing with companies who posses advanced technology and have moved from traditional fuel cars to hybrid and electric cars. Unattractive structure. Revo looks was a major issue for buyer. It’s resembles to the three-wheeler china van. The shape of the car made it look quite ridiculous and unattractive. Poor material was been used in exterior and interior of the car. Adam Motor’s should have put more thought into the design and quality of the car. Opportunity: Capturing the market of low income people. Pakistan’s major part of population falls under category of middle class, lower middle class and lower class. To capture the people who have low purchasing power company must focus on the affordability of the product. Revo is cheap car even cheaper then Mehran. People with low income can easily afford this car and it’s overhauling expenses. People who have bikes and want a cheap spacious car to enjoy ride with their families can easily afford this fuel-efficient and cheap car. Enter in the market of 1300 cc cars. After getting its market share and reputation, Adam Revo can go for opportunity to capture market with 1300cc car and other models. As the only competitor in producing cheap 1300cc car is Suzuki who have been failed trying different variation in their 1300cc model cars. Large market size to operate. Demand of cheap cars in Pakistan is very high. There’s no second thought to it. Majority of Pakistan’s population belong to classes who can not afford luxurious cars and are interested in cheap, fuel- efficient cars. There is  big market for there car if they plan well and market there product efficiently they can target large market size. Economy of Pakistan. Growing local industry can ultimately benefit economy of Pakistan. Developing good reputation will induce other companies to make investment in Pakistan my doing joint venture production. Export Revo can also give benefit to Pakistan’s economy. Threats: Competitors (Pak Suzuki) Currently Pak Suzuki is largest car assembler and market leader in Pakistan automobile market. Pak Suzuki has more than 60% of the market share. Having effective after sales service and wide spread network of show rooms and EFI technology surely is Adam biggest competitor. Market perception. The perception of consumer of Adam’s Motors is that they provide cheap car with low quality. As long as Revo don’t take steps to induce people that there product are best use of their money, whatever car they come up with will not going to be accepted by the consumer. Load shedding of CNG in Pakistan. Load shedding of CNG is one of the big problems in Pakistan and company like Adam Motor who are totally dependent upon CNG as this is one of the main reason which makes this car overhauling expenses affordable. Sharp Increase in price of Raw Material. Increase in price of everything due to inflation is also a threat e. The cost raw material and labor have also increased which will result in expensive product making it unaffordable for consumer of low income. Ambiguity in political issue. In Pakistan the ambiguity in political issue is very high. Every now and then we get strangled by the strike conducted by different political parties making it very difficult for industry to match the quota. Sometimes even worker don’t come to work which increases the cost of production and delay in delivery. Internal Strengths and Weaknesses Offerings It offers Fuel-efficient highly affordable Chinese made engines car which are 10% to 15% cheaper than other local competitors. As demand of cheap cars is so high in Pakistan, providing cheap cars to consumer so could get their needs satisfied. Marketing: The key marketing objective of the company is to become the segment leader in 800 cc market It is the main concern to market the Adam’s Dreamer at an economical price, which would give a competitive edge. To duly anticipate in maintaining quality benchmark by maintaining the efficiency of automobile production unit by continuous research and development program, keeping in view the customer’s needs and a sound distribution system to attain the max of customer satisfaction. Adam Motor intention is to attain an increase in share of the urban population consisting of Karachi, Lahore, and Islamabad as well as in rural areas of Pakistan in automobile industry. The duly purpose to attain this target by direct frontal assault on the market and to re-launch the brand on a higher scale to eliminate the resistance from small competitors and taking on competition directly. Personnel/Management Company strives for skilled entities who value time and quality as crucial assets. Finance Manufacturing Research and Development (R D) External Opportunities and Threats Consumer/Social: Today, companies recognize that they cannot appeal to each and every buyer in the market place The reason of this problem is that buyers are too numerous, too widely scattered and too much wearied in their needs and buying practices; therefore, to reach the right person who is definitely a potential customer of your product is very difficult. Competitive: For the newly launched automobile company it is very challenging to get even very small shares of the automobile market when the giants like TOYOTA, SUZUKI etc. are already capturing the major market. Paksitan’s first car Technological Competing with other Economic Prime Minister Nawaz Sharif, Known for his decisions which helps economy of the country to grow. Providing subsidy to industrial sector will definitely help industry like ADAM COMPANY to grow. This is an opportunity was the company to go for this opportunity. Legal/Regulatory Industry Analysis Competitor Analysis (Porter 5 Forces Model, Defense Strategy, Attack Strategy) Company Analysis Customer Analysis (Segmentation/Targeting) 5. Market-Product Focus Marketing and Product Objectives Target Markets The cars target audience was envisaged to be Pakistans middle class car buyer. The company had planned to export the car in the future to other countries as well. Points of Parity (POP), Points of Difference (POD) Positioning 6. Marketing Program Product Strategy/ Branding Strategy, BCG Matrix Price Strategy: The price of Adams Revo was low as compared with the competitors but the features of the car were not up to the standard of the competitors therefore to compete with the competitors it is essential for the company to change the price in order to change its design to get profits. The increase in price should be less than the competitors price in order to maintain the market reputation of having a low priced car. People were seen to be satisfied with the price of the car, however, the major reasons which caused the car to flop were the low quality, performance style as well as the lack of promotion, therefore it is required by the company to reposition its product and promote it. The repositioning of the product and the promotional advertisement will increase the cost of the car which may result in the increase of prices. The price offer by the company is almost 20% less than its major competitor Suzuki Mehran. The company can afford an increase in price to a level which is less than Mehran in order to reposition its product Promotion Strategy: For repositioning first we will redesign the promotion mix to inform customers about the attributes, features of the Adam’s Dreamer along with its emphasis on life style and technical expertise. Pull strategy will be used for the promotion to build up consumer demand. If the strategy is successful, customers will ask dealers for Dreamer and dealers will ask Adam’s Motors to produce more. Sales promotion is one of the ways to encourage sales of our new Adam’s Dreamer. The company can give discounts on conducting different car fairs or in the exhibitions. They can offer discounts sales to different car rental organizations or the transport departments of different companies, by doing this Dreamer can achieve road presence which can broaden the future sales of Adam’s Dreamer Place (Distribution Strategy): Our market segmentation reveals that The Company’s product Adam’s DREAMER is not for the superior class, that is, upper-upper but also not for the upper-lower class of the country. The Adams Dreamer is basically for the, upper-middle class, Middle class and lower-middle class of the country The smaller areas of the country are the major place for the middle class of society. In order to reach the every middle class consumer of the country the Adam’s DREAMER must be available in all the seller cities of each province. Therefore Adams Dreamer dealership must be in Hyderabad,Sukkar (SINDH) Sialkot, Multan (PUNJAB) Chaman (BALOCHISTAN) Gigot (KHYBER PAKHTUNKHUA) The semi-urban cities of the country are the major place for the lower-Middle  class of society. In order to reach the every lower class consumer of the country the Adam’s DREAMER must be available in all the small cities of each province. Therefore Adams Dreamer must be in Rohri SINDH Okara, Sahiwal, MianwaliPUNJAB Pasheen BALOCHISTAN Abottabad KHYBER PAKHTUNKHUA 7. Implementation Company has a nonexistent demand and Latent demand. As marketing and promotion of Adam Revo was never have attempted. They share a strong need for the product which is cheap and can satisfy there needs but due non marketing strategy people were unaware of the product which causes non existent demand. 8. Evaluation and Control As per the survey done by the general public, the evaluation result was in favor of re-launching the car but there were few amendment needed to be made, for example the interior part and as well as engine including the suspension of the car.

The Social Aspect of Computing Essay Example for Free

The Social Aspect of Computing Essay How has the online sharing of information, such as film and music, changed western buying habits? Record shops, cinemas, radio stations, video rental stores and even libraries are losing customers to the global trend that is OIS (Online Information Sharing the official MPAA and RIAA term for internet piracy). It once used to be a common sight to see small record shops filled with teens picking their favourite artists new records from the well stacked shelves, paying at the desk, discussing music with others and making new discoveries. It was not uncommon for people to buy or rent VHS tapes or sit at home listening to the radio. Piracy of course was alive here, the market for pirate radio, pirate tapes and pirated videos was enormous, the difference between then and today? Equipment. Nearly every person below 40 has a computer in MEDCs and also has the knowledge to share everything they want from their media collection with others. The most significant difference between the days of pirate radio and the days of worldwide networking is that you no longer need to know how it works to do it; millions of parents mindlessly expose their young kids to P2P networks such as KaZaA and LimeWire which are full of adult content, viruses and include open chat programs which might allow sexual predators access to their children. The first consumer P2P (peer-to-peer) network of note (others such as MC2 , Direct Connect and TinyP2P had existed before but were not widely adopted by the average user) called Napster allowed only for the sharing of music files such as WAVE and .mp3 (leading to MPEG 3 becoming the most popular music format in years to come). This was the most organised piracy or the time among teenagers and young adults through the internet but had problems in terms of the danger that faced the user (being caught) in that the centralized nature of the service meant that the server not only listed the files bring shared by members but all of the files passed through it in an effort to prevent the proliferation of malicious programs. This was extremely bad news for the user as Napster now had the IP address of each and every user, an integral flaw which would come back to bite the company and its user base later on before it could change its process and remove the evidence from its servers. Napster h ad finally made stealing music easy but was considered flawed by many in the IT community who wanted easier methods of sharing software, video and text files and a safer method of sharing music. Audiogalaxy was the first mainstream centralized P2P client that was capable (although not by design) of sharing any kind of file whatsoever, it gained popularity after the downfall of Napster and was the first time that the MPAA took note of file sharing software as connections became more capable of allowing fast download of high quality video. Audiogalaxy only indexed *.mp3 files, the obvious way round this limitation was found quickly: by (for example) naming a *.exe piece of software from tree.exe to tree exe .mp3. This made AG extremely useful for illegal distribution of both legally and illegally purchased data between users with experience in CGI and Batch (CGI parameters had to be edited to share non mp3 files) but was not as popular as eDonkey2000 (another P2P later to become known as eMule) program which did not have the security limitations of previous P2P clients as it was much faster to decentralize and allow open sharing and indexing. Especially in the case of Napster, facilitating thousands of minor crimes led to a series of lawsuits launched by musicians against the company (Metallica, Dr. Dre, Madonna) but received praise from other artists (Radiohead, Dispatch, Editors) for allowing distribution of singles prior to an albums release. Eventually a larger lawsuit was filed against the company which eventually resulted in bankruptcy after a lawsuit (which inadvertently increased the services user numbers) filed by the RIAA resulting in Napster closing down their network and being blocked from selling the company without liquidating assets under Chapter 7 of the US Bankruptcy Act meaning that the company was forced to close. The name was later sold to Swedish pornography company PMG who run it as a paid for service using similar looking software. AudioGalaxy was also sued and shut down as its out of court settlement rendered the service effectively useless and resulted in the services user base abandoning it en ma sse as a result AG too, opened a pay service to distribute music. In efforts to decentralize and avoid federal prosecution, modern networks designed for file sharing are de-centralized, often encrypted and use proxies to disguise IP addresses, for these reasons modern networks make it much less likely for a user to be discovered and served with a court order or other legal reprimand. A de-centralized system does not have a server which holds the files but instead a server that indexes a list of all available files rather than storing them. Most modern p2p systems also use (as mentioned previously) a process of encryption and proxy servers to make them untraceable. The servers often do not ask uploaders and downloaders of content to register accounts as they have previously done, this prevents user name linking: a process that the CIA reportedly used wherein they would search a napster username through a series of websites trying to gain personal data on a pirate in order to find and prosecute them. Another security feature of modern P2P protocols is the streaming swarm structure which works on a rarest first basis, splitting files into multiple parts and downloading these parts (to be reconstructed into a usable file on the leech (downloading) computer) rather than an actual file. As none of these individual parts is usable as the intended finished product on its own Swedish law allows the redistribution under its own piracy laws for this reason, the most prolific pirating groups are based in the country. One such group is the Swedish pirate political party called Piratbyran, the Piratbyran, (whose motto Pirate and Proud has itself caused problems for the group) this organised group has demanded that (along with the Pirates website piratgruppen.org) pirates be treated fairly by the law of the world as they believe they have the right to appraise things and decide if they are worth purchasing before doing so. For this reason, Piratbyran have set up Kopimi, a copywright alternative (said copyme) which declares others right to use your work as they see fit (this being a more extreme version of many other previously concocted alternatives like creative commons which permit a user the right to use works for non commercial reasons of their choice) for anything at all. The group also used Bram Cohens bit torrent protocol and created the worlds largest tracker a website that indexes all of the files available through the protocol which is called ThePirateBay.com (a.k.a. TPB), this site is distributed in over 20 languages and is currently the most popular tracker for the most advanced, secure and efficient protocol that is commercially available at this time. They are however intending to create their own protocol to remove their reliance in Bram Cohen (the creator) who has recently cut distribution deals with Hollywood film studios and is believed to be considering taking the protocol commercial. Governments across the world are certainly taking note, shown in hundreds of adverts which have only proven ineffective thus far. In the USA and the UK the governments have been running multiple adverts against piracy on legally purchased DVD videos and Blu ray / High Definition DVDs which are fairly useless: the advert assumes You wouldnt steal and lists a series of items before telling you piracy is a crime and showing w young girl getting up from her computer where she is downloading a film and walking out of the door. Most people tend to be offended at the fact that, after legally paying for something, they are forced to watch an advert telling them not to steal. This string of adverts alone has caused a series of parody adverts which take off the script of the original You might steal a book and even inspired a film called Steal this movie. Of course there are also positive sides to the increase in stealing and sharing among internet users, the little guy for example is heard far more than the major executive, companies are embracing the freedom culture and popular bands are pre releasing their albums for free to gain fan support. Sharing is even curing cancer! A largely adopted project ([emailprotected]) launched by a US university is folding protein strings over a massive decentralized network in an effort to discover a cancer cure or prevention in lieu of the supercomputer they would normally require. Those passing records about in the early days probably never saw that coming when they connected their first networks! Back in the early 1980s, piracy (albeit not online) was rife amongst office workers and the computer competent, these early criminals would exchange software through floppy disk and share records between each other. As the 90s started and the first networks were being created within offices, the stealing only increased as files could be copied between computer terminals via cable rather than by hand. Now, with the age of the internet: it is estimated that over 300 million of the worlds population routinely steal information and data over the internet with millions more borrowing DVDs and books from each other, whether or not these people are stealing more or less because of the internet is unquestionable, with our ability to access millions and millions of people we are able to share and steal far more than we previously could have done and this only provides incentive to give and take more than we would normally have done in a spirit of world community that is evoked by groups that exist in this sphere such as piratgruppen and the piratbyran. References: [1] English Wikipedia 18:06 18:09February 7th 2008 Pages on: Peer to peer file sharing, torrent, napster, audiogalaxy, warez, piratbyran or piratgruppen all saved complete to maintain coherence throughout the essay [2] Piratgruppen.org, Piratbyran or The Pirate Bay Blog, all saved complete to maintain coherence throughout the essay as of 18:17 18:23 February 7th 2008

Automatic Fire Alarm System (A-FAS) Design

Automatic Fire Alarm System (A-FAS) Design ABSTRACT The safety of the environment and individuals is monitored and maintained by the important role fire alarm systems play. Although, the usability of many of the existing fire alarm systems is known by the users, however, they are produced with high cost thus not reasonable for the low-income users. The main objective of this project is to design a prototype of an automatic fire alarm system (A-FAS) with low cost. The A-FAS designed in this project contains two systems, the detection system and the alarm system. The detection system operates as the fire detector and consists of a smoke detector, heat detector and an emergency switch as a manual call point. This paper discusses the design and implementation of a microcontroller based fire alarm system. The detectors are placed in different zones and any signal from any detector at any zone will activate the alarm system. The alarm system consists of LEDs, LCD notification, buzzer and text message notifications. Furthermore, the system i s fitted with sensors at different zones to identify the presence of individuals, this feature aids the monitoring process of the system. The entire system is controlled by a microcontroller which is programmed using Arduino compiler. Upon completion of the prototype, the A-FAS detects smoke or any rise in temperature sensed by the detectors. Finally, when any of the sensors are triggered, the buzzer operates and the system sends a text message to the saved number. With the development of A-FAS, the safety of individuals and surroundings will be increased as the low cost of the system will promote users of all income levels to have one at their place or home. INTRODUCTION An overheated electrical appliance, a burning splinter or a burning cigarette or just about any of these can trigger a fire. Moreover, the presence of nylon settings and a sofa set which emanate poisonous gases if on fire, will render people helpless in a couple of minutes, before even realizing what is happening. ADT Security Service and the Chubb Alarm are the well-recognized companies that deal with security systems and have been the innovative leaders in security systems. The products offered by these companies vary from intruder alarms to highly sophisticated fire alarm systems. Furthermore, the systems built by these companies are high in cost and require a scheduled maintenance to be carried out by the companys specified authorities. Based upon the current existing high cost fire alarm systems that are available in the market, an automatic fire alarm system with low cost has been developed. The A-FAS consists of two subsystems; detection system and alarm system. The A-FAS detection system has smoke detecting capabilities as it incorporates an optical smoke detector. Moreover, it is interfaced with heat detector and an emergency switch. The system features counting capabilities based on infrared sensors to ease the determination of individuals in case of emergency. The A-FAS alarm system is associated with the detection system to ease the process of alarming individuals in the event of fire. The alarm system consists of LED and LCD notifications displaying the location of the fire. A buzzer is also incorporated in the system. The system sends text message alerts as it incorporates a GSM module. Finally, the main part of the A-FAS that controls the entire operation is the microcontroller. This thesis describes the design and operation of a microcontroller based fire alarm system that could contribute to saving lives and reduce property losses with low cost. Aim The main purpose of this project is to design and prototype an automatic fire alarm system (A-FAS) with effective and competitive usage and can be produced at a low cost. This system is designed to be easy to operate by any user and is user friendly. The A-FAS is also been designed using minimum hardware at the lower level of processing. The system is not restricted to the mentioned inputs and outputs, however, can be altered per customer needs without having to design a new system. Problem Identification The complexity of the existing fire alarm system in the market nowadays is too high in terms of design and structure. Due to the complexity of the system, regular preventive maintenance is required to be carried out to make sure that the system is operating well. Moreover, the scheduled maintenance adds to the cost of the using the system. Therefore, the proposed fire alarm system is designed with a low cost and can be used by any user for safety purposes. Project Objectives There are several objectives that are required to be accomplished in developing the A-FAS to determine the purpose and the direction of this project. This project aims to achieve the following objectives: To design a low-cost microcontroller based fire alarm system. To develop a prototype of the fire alarm system using smoke detector, heat detector, emergency switch and infrared sensors as inputs to the system. Moreover, using LEDs, LCD display, buzzer and text messages as outputs to the system. To develop a prototype with the capability of customizing the system to meet with the customer requirements with regards to the inputs and outputs, without having to redesign a new system. To develop an automatic fire alarm system to safeguard the user and their surroundings, while being user friendly to accommodate the need of the masses. Project Scope To achieve the above objectives, the project needs to be implemented as below: The heart of the fire alarm system is to be a microcontroller to control the entire operations involved. The fire alarm system is to count the number of individuals present in the locations where the infrared modules are installed. Capable of displaying the source of the alarm on the LCD display. Capable of sending SMS notifications via GSM module interfaced in the system. Project limitation Since the project is interfaced with a GSM module that needs a SIM card to send SMS notifications and thus the system is limited to the amount of credit available on the SIM. Moreover, the system includes infrared sensors that are used to count the number of people entering and exiting the zone and thus to make the system more sensitive and receive only the infrared radiation from the correct source, the infrared modules need to be placed with a minimum distance of 2 meters. Furthermore, to receive live data from the sensors to produce visual output to the user in terms of if any sensor is disconnected from the system, the system is required to have personalized sensors. System Overview Figure 1.1 defines the inputs and outputs interfaced to the microcontroller device. The A-FAS has the features of interfacing additional inputs and outputs based on customer needs. Color Type of sensor Infrared sensors Smoke detector Hear detector Emergency switch The A-FAS works in a loop checking all the input sources and acting accordingly. The smoke detector, hear detector and the emergency switch transmit a signal to the microcontroller once triggered, this notifies the microcontroller to hazard the surroundings via the output devices. A keypad is added in the system to allow the user to interface and monitor the system. The Atmega2560 microcontroller acts as the heart of the Fire Alarm System which controls the entire system. The signals being received from the sensors are being compared by the Atmega2560 to either hazard the surroundings for the existence of fire or to hazard the surroundings for the presence of a fault in the system. Moreover, the system can alert the surroundings via a buzzer and LED notifications as well as SMS notifications once the Atmega2560 microcontroller receives signals that there is fire present in one of the zones. Thesis structure This thesis is divided into six chapters. The first chapter explains the problem statement, objectives, scopes and limitations of the project. The second chapter in this thesis is the projects literature review, which is based on the detection components of the A-FAS, the ATmega2560 and a comparison between microcontrollers and microprocessors. Moreover, this chapter contains summary of several available inventories software available in todays market and previous projects developed by engineers. Furthermore, chapter three describes the phases involved in the development of the A-FAS. There are four phases involved in the production of the fire alarm system which include the research phase, the designing phase, development phase and the analysis phase. Chapter four of this thesis discusses the system design process involved and the hardware and software development. Moreover, chapter five explains the results of the system development of the A-FAS and its analysis based on the system operation and functions. Finally, chapter six concludes the project and the recommendation suggestions for the continuity of the project and future work. The sixth chapter aids to the continuity of the project by other individuals interested as they can refer to it to develop the system. CHAPTER II LITERATURE REVIEW As mentioned earlier in the previous chapter, cost factor plays a very important role in this project. Subsequently, to design a system with the objectives mentioned above requires research and studies that are described in this chapter. This chapter will include three subtopics, previous case study on fire alarm systems, hardware and software studies. Fire Alarm System: Related Work According to Bao Minzhong, Jianmei, Niihau Xiao and Wang [1], the function of the fire alarm system is to detect fire at an early stage providing sufficient time to produce high reliable judgment results. If the fire alarm system nosedives to notify the user in the presence of fire for the user to take appropriate measures, the system fails as alarm systems should cause the operator to respond. Moreover, Brown Campbell [2] suggested that for a system not to fail, it must require positive feedback from the operator. Nur Abd Aziz [3] proposed a fire alarm system consisting of three sensors, thermistor hear sensor, infrared sensors and infrared smoke sensors. The thermistor heat sensor was used to detect the rate at which temperature rises and high temperatures. The infrared sensors were used for intruder alarms to detect the presence or any motion, acting as a burglar alarm system. The infrared smoke sensors were used to identify fire in its early stages or smoldering. In the presence of fire, the water sprinklers are automatically switched on and the burglary alarm is activated. The known catalysts for fire is smoke, flame and heat but only smoke and smoke sensors have been applied and emphasized. Furthermore, when a fire occurs, the highly sensitive motion sensors will respond to normal environmental vibration which could be caused by moving cars or planes overhead. Furthermore, Chew and Ing Ming [4] proposed a similar system consisting of smoke detector, heat detector and a burglar alarm. In the event of smoke or a rise in the temperature, the system sends a signal to the microcontroller which in return operates a buzzer. Moreover, the microcontroller operates an auto redialing telephone programmed with specific number. This system. Moreover, the system is implemented with photo-electric sensor and inductive proximity switches. The photo-electric sensor is activated when transmitter cannot send light to the receiver. The inductive proximity switch is normally used for metal detection and activates when a metal is detected in the system. Once any of the sensors is activated, the microcontroller will sound the buzzer and flash LEDs. Chew and Ing Ming categorized the system proposed for industrial purposed. The complexity of this system contributes to the inability of installing such system at homes or offices. Detection components of the Fire alarm system Sensors are types of transducers that responds to a type of energy by producing another type of energy signal, usually electric [5]. Some of the sensors available include acoustic, biological, chemical and electromagnetic. These are used in many applications and are heavily used in the medicine industry and robotics as a source of detection components. The detection components of the A-FAS consist of smoke sensors, heat sensors and infrared sensors. Smoke Sensors Smoke detectors are devices designed to detect a fire while it is in its early stages or smoldering, duplicating the sense of smell. These devices have gained a wide usage in the residential and life safety applications. There is no debate that smoke detectors is the single most effective method of reducing fire damages and death. 90% to 95% of fire deaths occur in residential buildings (NZFS, 1993), targeting this will help accomplish the most cost-effective results. Studies of various types of smoke detectors, in particular photoelectric and ionization smoke detectors, illustrates that, one type of detector will be expected to perform better than the other, depending on the source of the smoke. Natarianni (1993) concludes that in flaming wood crib fires, the ionization smoke detectors activate before the photoelectric detectors. This conclusion is from simulated fires in hospital patient rooms. However, most importantly, both detectors activated before threatening the patients life. Moreover, a series of full-scale tests of smoke detectors installed in corridors and bedrooms of residential areas was conducted by Kennedy et al (1978). They concluded that inadequate warning in smoldering fires were often produced by ionization detectors. Subsequently, reducing the time available for escape once activated and the escape routes may be smoked-logged. Photoelectric smoke detectors contain a light emitting device, most commonly a light-emitting diode(LED), a smoke chamber and a photosensitive device that produced a monitored current from receiving light directly from the light source. The intensity of tech light reaching the photosensitive device is reduced by the smoke that enters the chamber. A drop in the intensity below a certain level causes a drop in the current produced by the photosensitive device, which is detected by the sensor control circuitry. Dropping the current below a preset threshold results in triggering the smoke alarm. Table 2.1 summarizes the advantages and disadvantages of photoelectric smoke detectors. The complete specification of the smoke detector used in the A-FAS can be obtained in Appendix A. Table 2.1: Advantages disadvantages of photoelectric smoke detector [6]. Advantages Disadvantages Sensitive to visual particles of smoke. Provide early warning. Detects smoldering low heat fires. Detects presence of smoke, not toxicity. Can be installed in any of the following typical locations: Office areas Clean rooms Atriums and corridors Sleeping rooms Storage closets Early contamination by dust causing reduced sensitivity. Must be cleaned on a regular basis. Has a potential for high false alarm rate, however, lower than the ionization smoke detectors. Heat Sensors A heat sensor detects abnormal rate of temperature rise or high temperatures. There are numbers of various heat detectors available in the market, which include: Thermistor. Thermocouple. Resistance temperature device. Diode based temperature sensor. There are certain features to consider while choosing the best heat sensor for any use. These features are summarized in table 2.2. Table 2.2 Features of various heat sensors [7]. Thermocouple RTD THERMISTOR SEMICONDUCTOR High accuracy and repeatability. Fair linearity Poor linearity Linearity: 1oC Accuracy: 1oC Needs cold junction compensation Requires excitation Requires excitation Requires excitation Widest Range: -148oC to +2300 oC Widest Range: -200oC to +850 oC Widest Range: 0 oC to +100 oC Widest Range: -55oC to +150 oC Low voltage output Low cost High sensitivity 10mV/K,20mV/K Typical output The LM35 temperature sensor are precision integrated circuit temperature sensors, which will be used to develop the A-FAS. This sensor is fully rated from -55 Â °C to +150 Â °C and with the linear scale factor of 10mV/Â °C. It operates from 4 to 30 V, has less than 60 ÂÂ µA drain current and has low self-heating (0.08 Â °C in still air). The control circuitry or the interfacing of LM35 is easy due to the low output impedance, linear output and precise inherent calibration. The LM35 series is available in hermetic TO transistor packages, while the LM35C, LM35CA and LM35D are available in TO-92 transistor package. The LM35D is also available in an 8-lead surface-mount small outline package and a plastic TO-220 package. [8] (Reprinted from datasheet of LM35 [8].) The LM35 can function as a basic centigrade temperature sensor sense temperature between +2 oC and +150 oC and can function as a full -range centigrade temperature sensor sensing temperature between -55 oC to +150 oC. Figure 2.1 illustrates the circuitry for using the sensor for both functions, where +Vs is the voltage supplied to the sensor. Adjusting the output voltage of the sensor enables the temperature to be obtained in degree centigrade. Infrared Sensors: There are many sensors available for obstacle detection such as infrared sensors, ultrasonic sensors, camera and laser based sensor system (LIDAR). In this thesis, infrared sensors are used to accomplish the task of counting the numbers of individuals in the placed installed. Low cost with accuracy is one of the main objectives of this project, hence infrared sensors were selected for the design. These sensors are widely used for measuring distances and obstacle detection and have faster response time than ultrasonic sensors [10]. Moreover, power consumption of the infrared sensors is lower than that of ultrasonic sensors [11]. Infrared sensors are categorized as diffuse reflection sensors and retro-reflective sensors. The latter is mainly used in harsh environment conditions and has a larger detection range than the diffuse reflective sensors [12]. Infrared sensors utilize a light sensor to detect a selective light wavelength in the spectrum. When an object obstructs the sensor, the light from the LED is broken by the object and the signal is not received by the receiver. ATmega2560 Microcontroller As defined by James L. Atonakos [13], microcontrollers are souped-up microprocessors with built-in features such as RAM, ROM, A/D, Interval timers and parallel input and output ports. Atmega2560 (figure 2.2), is a powerful flash microcontroller that contains many features in a 100-pin package. The datasheet of the ATmega2560 is attached in Appendix B. The definition of a flash microcontroller is that it can be programmed and erased instantly without the usage of ultra-violet light. The Atmega2560 is an 8-bit microcontroller with a powerful execution of instructions in a single clock cycle leading to the achievement of 1 MIPS per MHz, allowing the designer to optimize power consumption vs processing speed [14]. The internal architecture of the microcontroller is shown in figure 2.3. The central processing unit (CPU) is the brain of the microcontroller that controls the execution of the program, therefore able to access memories, handle interrupts and perform calculations. The microcontroller unit (MCU) consists of 256K bytes of in-system flash, 4K bytes EEPROM and 8K bytes of SRAM, which are used for memory. Other features include [14]: 86 programmable input and output ports. Ultra-low power consumption in active and power down mode. flexible timer/counters with compare modes and internal and external interrupts. Code protection facility, which is one of the best in the industry. Comparison between microcontroller and microprocessor The fact that microcontrollers may have one or two operational codes for moving data from external memory to the CPU, whereas, microprocessors have many operational codes, is the best way to exemplify the contrast between microcontrollers and microprocessors. Microcontrollers have many types of bit handling instructions, however, microprocessors have one or two. In conclusion, the microcontroller is concerned with rapid movement of bits within the chip, whereas, microprocessors are concerned with rapid movement of codes and data from external addresses to the chip. Microcontrollers can function as a computer with the addition of no external digital parts, however, microprocessors must have many digital parts to be operational [15]. OrCAD Figure 2.4 shows the OrCAD software used for circuit designing, testing and circuit analyzing. Generally, OrCAD is a software used to produce printed circuit board (PCB) layouts. The circuit was drawn onto the PCB board using OrCAD Capture, where footprints for each component was researched. The design rule check ensures that there are no errors present in the circuit. Arduino IDE The Arduino IDE (Integrated development environment) is a platform application from ATmega microcontrollers. Figure 2.5 shows the Arduino version used to compiling the program. Arduino IDE is used for writing, debugging, and optimizing ATmega microcontroller applications for firmware product design. Arduino programs are written in C or C++ and the software comes with a library called wiring which makes may common outputs and inputs operations much easier. Fire alarm systems available in the market There are several types of fire alarm system available in the market today. The various fire alarm systems from different developers vary in terms of implementation and functionality. Research has been carried out to investigate the technology and features used to develop each of the systems and compared them with the proposed A-FAS system. Table 2.3 concludes the results on the research, [16] [17]. Table 2.3 Manufacturers products Specifications SECURE 6000 INTELLIGUARD 2900 Developer Chubb Alarm ADT Fire and Security Fire monitoring Available Available Security monitoring system Available Available Service and maintenance Provided Provided Main features Sounding the alarm at first sign of smoke Combination of interior motion, door and window. Controlled via a remote control Plugs into telephone line to provide back to back monitoring system. Connected to signal fire condition to ADT customer monitoring center. Computer assisted reporting. Expandable used microprocessor to offer extensive flexibility. Reduce false alarm since the system can locate the origin of the alarm. Cost $2,055 $1,800 CHAPTER III Methodology This methodology chapter describes the planning and research involved in the development of the entire A-FAS system. The progress of this project was due to the division of the work in four phases; research phase, designing phase, development phase and the analysis phase. Introduction The fire alarm system described in this thesis is divided in to two sections, which are the hardware and the software sections. These sections play a vital role in the effectivity and the functionalities of the system. In order to start developing the project, there are few procedures that must be considered. Thus, earlier planning is important in designing and developing the A-FAS. The related phases have been illustrated in figure 3.1. Research phase The first phase of this methodology deals with the systems literature studies, research and analysis. Problem identification is included in the research phase. Moreover, the system objectives are determined by observations and theoretical information obtained from internet sources, journals, books and magazines. During this phase, the system requirements are determined, which include the hardware and software interfacing. Furthermore, the research and analysis conducted on the existing systems available in todays market is included in the research phase, as well as reviews on previous projects developed by organizations or individuals. A few problems have been identified based on the current research that has been done, which include: Burglar alarms are combined with the fire alarms in the same system, leading to confusion and inability to identify the source of the alarm by the user. The systems available are designed for specific purposes, providing the user with no options of customization of the fire alarm inputs and outputs. The cost of the systems is too high for low income individuals to secure their lives and properties by purchasing one. Websites and documentations were the source of reviews on analysis activities conducted in this phase. The system planning and development scheduling were then determined in this phase which suited the chosen development methodology. Upon completion of this phase, the system scopes, specifications and Gantt chart were produced. Designing Phase The second phase of the system development is the designing phase. The main objective of this phase is to translate or transform the requirements and analysis obtained from the research phase into design specifications for system implementation and construction. This phase involves a vital task for the success of the automatic fire alarm system, which is the hardware design of the system. Designing of the A-FAS hardware system The A-FAS hardware design involves detection components and the microcontroller. The detections components which are the smoke detector, heat detector, infrared sensors and an emergency switch are connected to the microcontroller. The latter is the control unit identifying the source and location of the fire if any of the input detection devices is triggered. A text message will be sent and a buzzer will be activated for individuals to evacuate the premises. Smoke sensors The system has been implanted using a Mercure photoelectric smoke detector. The system has the capability of being interfaced with most of the market available smoke detectors. However, to interface the smoke detector to the microcontroller, the smoke detector circuit is required to be altered. The smoke detector then sends a signal to the microcontroller in the event of emergency. The photoelectric smoke detector used in this project is very effective and highly recommended by users, with a low cost. These devices offer high power dissipation capability and are ideally suited for hostile environments. Heat sensors The LM35 temperature sensor has an output voltage which is linearly proportional to temperature in centigrade, thus the sensor is suitable for the project. The sensor draws very small amount of current which makes it very low self-heating. Figure 3.2 describes th

Information and Comunication in The Truman Show :: essays research papers

à NDICE Introduccià ³n†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Ficha Tà ©cnica†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 Sinopsis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Ficha Artà ­stica†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Anà ¡lisis de los usos de la informacià ³n y la comunicacià ³n†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...9 †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Bloque I: Informacià ³n como cambiante de situacià ³n†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Bloque II: Informacià ³n como poder†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.25 †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Bloque III: Concepto de comunicacià ³n / Comunicacià ³n Interpersonal†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...31 Conclusià ³n†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.61 Bibliografà ­a†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦62   Ã‚  Ã‚  Ã‚  Ã‚   INTRODUCCIÓN El objetivo en este trabajo es aplicar a una pelà ­cula las teorà ­as aprendidas sobre informacià ³n y comunicacià ³n. El primer problema al que hay que afrontarse cuando se decide realizar este trabajo es quà © pelà ­cula serà ¡ el objeto de nuestro anà ¡lisis. Yo afrontà © este problema siguiendo el siguiente criterio: encontrar una pelà ­cula donde pudiera aplicar de forma clara las teorà ­as aprendidas en clase y que no se tratase ni de una pelà ­cula que me disgustase, ya que entonces me resultarà ­a imposible trabajar con ella, pero que tampoco fuese una pelà ­cula que me encantase porque temà ­a acabar saturada de ella. Escogà ­ El Show de Truman porque un dà ­a haciendo zapping vi la mitad de la pelà ­cula, y sin darme cuenta estaba intentando ver y aplicar las teorà ­as que habà ­amos estado dando en clase. A continuacià ³n expongo paso por paso un anà ¡lisis sobre los usos de la informacià ³n y de la comunicacià ³n en El Show de Truman. FICHA TÉCNICA †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Aà ±o:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1998 †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Estreno:  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  30-10-98 †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Gà ©nero:  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Comedia †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Duracià ³n:  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  102 min. †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Tà ­tulo original:  Ã‚  Ã‚  Ã‚  Ã‚  The Truman Show †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Director:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Peter Weir †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Intà ©rpretes:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Jim Carrey (Truman Burbank) Laura Linney (Meryl Burbank/Hannah gill) Noah Emerich (Marlon/ Louis Coltrane) Natascha McElhone (Lauren Garland/Sylvia) Ed Harris (Christof) Holland Taylor (Madre de Truman) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Guion:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Andrew Nicol †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Fotografà ­a:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Peter Bizou †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Mà ºsica:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Philip Glass   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Burkhart von Dallwitz †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Montaje:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  William M. Anderson SINOPSIS Truman Burbank es el protagonista de un programa de mà ¡xima audiencia que se emite durante las 24 horas al dà ­a. El pueblo en el que vive es un decorado y la gente que le rodea son todos actores. A medida que avanza la pelà ­cula Truman comienza a sospechar sobre la naturaleza de su vida. Una vez descubre la verdad se enfrenta a Christof, director y creador del programa. FICHA ARTà STICA Jim Carrey Nombre real:   Ã‚  Ã‚  Ã‚  Ã‚  Jim Carrey  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nacionalidad:  Ã‚  Ã‚  Ã‚  Ã‚  Canadiense Lugar:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Newmarket, Ontario, Canada Filmografà ­a: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚ ¡Olvà ­date de mi! (2004) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Una serie de catastrà ³ficas desdichas de Lemony Snickets (2004) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Como Dios (2003) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Majestic (2001) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  El Grinch (2000) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Yo, yo mismo e Irene (2000) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Man on the Moon (1999) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  El show de Truman (1998) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Mentiroso compulsivo (1997) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Un loco a domicilio (1996) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Batman Forever (1995) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ace Ventura II. Operacià ³n Africa (1995) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Dos tontos muy tontos (1994) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  La mà ¡scara (1994) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ace Ventura, un detective diferente (1993) (Actor y Guionista) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  El cadillac rosa (1989) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  La lista negra (1988) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Peggy Sue se casà ³ (1986) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Mordiscos peligrosos (1985) †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Presentando a Janet (1983) Ed Harris Nombre real:   Ã‚  Ã‚  Ã‚  Ã‚   Ed Harris   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Nacionalidad:   Ã‚  Ã‚  Ã‚  Ã‚   EE.UU. Lugar de nacimiento: Englewood, NJ Filmografà ­a: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Me llaman Radio (2003)

Gene One Problem Definition :: Business Strategy Analysis

To grow or not to grow, that is the dilemma. Many companies are often faced with this challenging decision. The consequences of this decision may be the overall success or failure of the organization. Change is often necessary to create opportunities for growth and profitability. In fact, change is required for companies looking to grow the business (Andersen, 2005). Such changes may include modifying the existing culture of the organization and the company's leadership philosophy. McShane and Von Glinow (2004) define organizational culture as the set of core values, beliefs and behaviors shared by the members of an organization. Culture determines how formal or informal an office is, how much emphasis is placed on rules and regulations, how approachable senior management is, how problems are tackled and successes shared, etc. It is important, particularly in times of change, for companies to have a clear sense of who they are, what they stand for and what behaviors their people must exhibit for the organization to be successful. Having a clear vision has a positive impact on the organization and its employees. Having a strong sense of who the company is and what it stands for promotes an environment where people demonstrate a commitment to the company's core values, such as providing excellent customer service, being dedicated to quality, acting with integrity, and showing respect for each other. These values keep the company on course, regardless of the changes and challenges that are faced. Core values enable the company to not just weather the difficult times, but to come through them an even stronger organization. This paper explores the challenges and opportunities faced by Gene One and identifies end state goals used to measure success. It will show the benefits of revamping the existing culture of an organization in an effort to drive business results and experience growth and profitability. Gene One, faced with increasing demands in the biotech industry, is challenged to grow the business 40 percent per year for three years, become a publicly traded company, raise capital and develop new products. The company has experienced rapid growth, growing annual revenue from $2 million to $400 million over its first eight years. The CEO and Executive Board of Gene One are implementing the strategy to become a public company in order to gain access to the much needed capital for new product development and marketing.

Financial Report of Loewen Group Inc. Essay -- Finances Accounting Bus

Financial Report of Loewen Group Inc. The Loewen Group Inc. was founded in 1969. The company has two major headquarters in North America, one in Burnaby, British Colombia and a second in Cincinnati, Ohio. Loewen Group Inc. (L.G.I.) is the largest funeral services enterprise in Canada and is the second largest company in the North American Funeral Services Industry. L.G.I. owns 918 funeral homes and 269 cemeteries and also engages in the pre-need selling of funeral services including cemetery and cremation services. The company strives on respecting its Eagle Principle, which is displayed on the first page of its 1995 Annual Report: "To soar to heights of possibilities one needs two equally healthy, strong wings - one being that of people or service concerns, the other that of responsible planning and fiscal management. It is the balance of these wings that enables the eagle to soar beyond all heights"1 In 1995, the company defended itself against two major lawsuits, as well as continued to negotiate acquisition agreements. The Loewen Group Inc. stresses that once an acquisition has been completed, local management is encouraged to remain and offers long term contracts to its key employees, rarely dismissing the other employees. L.G.I. provides many services to its acquired companies including offering training to new employees on its management information systems and covering costs for any renovations which are needed on the acquired locations. Each funeral home and cemetery is operated as a distinct profit centre, with monthly and annual financial performance monitored by regional and corporate management in accordance with budgeted projections. This report includes a study of The Canadian Funeral Services Industry practices, a review of the take-over attempt by Service Corporation International, an analysis of the Loewen Group Inc. 1995 Annual Report for the period ending December 31, 1995, and examination of the revenue recognition practices used by L.G.I.. The Funeral Services Industry According to a paper issued in August 1995, by Statistics Canada's Services, Science and technology Division Final Purchase, Growing Demand: The Canadian Funeral Services Industry, the funeral services industry, in comparison to other industries, has historically been considered a low risk industry. The Fu... ...adian Funeral Services Industry. APPENDIX D: Total Revenue of the Funeral Services Industry by Sector Source: p.4 of Final Purchase, Growing Demand The Canadian Funeral Services Industry. APPENDIX E: The Scott Formula (Expressed in thousands of U.S. Dollars) 1995 1994 Symbols Total assets 2262980 1326275 A Total liabilities 1648298 915136 L Total equity 614682 411139 E Total revenue 599939 417328 REV Net income (76684) 38494 NI Interest expense 50913 34203 INT Income tax rate (38.1) % 33.9 % TR After-tax interest expense 50913 * 1.381 = 70311 34203 * .661 = 22608 ATI = INT (1 - TR) ROE (return on equity) (76684) / 614682 = (0.125) 38494 / 411139 = 0.094 NI / E SR (sales return before interest) [(76684) + 70311] / 599939 = (0.011) [38494 + 22608] / 417328 = 0.146 [NI + ATI] / REV AT (asset turnover) 599939 / 2262980 = 0.265 417328 / 1326275 = 0.315 REV / A ROA (return on assets) [(76684) + 70311] / 2262980 = (0.003) [38494 + 22608] / 1326275 = 0.046 [NI + ATI] / A IN (average interest rate after tax) 70311 / 1648298 = 0.043 22608 / 915136 = 0.025 ATI / L D / E (debt-equity ratio) 1648298 / 614682 = 2.682 915136 / 411139 = 2.226 L / E

Formal letter for request sponsorhip Essay

Good day! My name is Ang Teck Kui and I am a business student from ALC college, Klang is organizing a charity fundraising event for our final year project. I represent my team Raiser of Hope Carnival 2014 which is consists of 13 passionate business students from ALC College to write this letter to your esteemed organization to request for a sponsorship. We are given an opportunity by ALC College, Klang to organize this special event to help create awareness on social responsibility by companies and the public to the society. In addition, we as business students will be able to gain experience as business person through this project. The event that we have chosen is carnival and the details are as follows: Event Type: Charity Fund – Raising Carnival Event Venue: SMK Tengku Ampuan Jemaah No. 1, Jalan Pandamaran, 42000, Pelabuhan Klang, Selangor, Malaysia Event Date: 30th November 2014 (Sunday) You can refer to our Sponsorship Benefits on our proposal to find out about the sponsorship benefits packages according to the amount sponsored. We accept sponsorship in both monetary value and as well as products by your company. We hope to receive a favourable reply form your good organization regarding the sponsorship. For further inquiries, please do not hesitate to contact me Ang Teck Kui at 016-9967729 or email me at raiserofhope2014@gmail.com . Your organization kind support and assistance to our cause is greatly appreciated by our team.

Bilingual Education and the Cycle of Native Language

The original objective of bilingual education was to ensure students would not fall behind academically because of a poor command of English and to gradually teach them English as a second language. If language-minority students were taught some subjects in their native tongue, proponents insisted, they potentially could learn English without sacrificing content knowledge. But bilingual education†s critics argue that the approach keeps students in a cycle of native language dependency that ultimately inhibits significant progress in English language acquisition. Proponents counter that if students first learn to read in the language they are fluent in and then transfer the skills over to English-their second language-they will develop stronger literacy skills in the long term. Plus, they argue that in an increasingly global society, schools, far from discouraging native-language retention, should work to help students maintain their native tongues, even as they also teach them English. Complicating the debate is the range of programs that, by some people†s definition, fall under the umbrella of bilingual education. Some use bilingual education to refer only to transitional bilingual education or two-way bilingual programs while others consider any program designed for students with limited proficiency in English to be â€Å"bilingual.† For instance, they may refer to English-as-a-second-language programs, where students are typically taught solely in English, as bilingual education. Public sentiment against transitional bilingual education has been growing. On June 2, 1998, California voters overwhelmingly approved Proposition 227, an initiative that largely eliminated bilingual education from the state†s public schools. Under the California initiative, most LEP students in that state are now placed in English-immersion programs. Arizona voters followed suit by passing Proposition 203, a measure similar to the California initiative, on Nov. 7, 2000. While the California initiative reduced the percentage of LEP children in bilingual education from 29 percent to 12 percent, the Arizona initiative is expected to end bilingual education because, unlike the California initiative, it makes it very difficult for parents to seek waivers from English immersion that would permit some bilingual education to continue. Arizona officials expect to implement the law by fall 2001. Despite the â€Å"English only† message that Propositions 227 and 203 bear, the debate over how best to instruct linguistically diverse students is far from decided nationwide.